SHREK FOREVER AFTER Utterly ogrely…!

IIPM Prof Rajita Chaudhuri: The New Age Woman

Goes ‘Ogre-board’ with punchless jokes in a retelling of Shrek 1

The ogre fun is here again with an interesting twist but Shrek as a franchise ran out of steam by “Shrek The Third” and is pretty much running on empty now.

The latest tale begins with an irate Shrek (Mike Myers), trying hard to shuttle between his daily chores and managing his kids, with absolutely no time for himself. He misses his long lost luxuries of lone time and of having the liberty to take a mud bath as and when desired. A dejected Shrek, desperate to live his bachelor life again, soon gets tricked into signing a contract with the evil Rumpelstiltskin (Walt Dohrn), who with his magical powers, offers him a deal to live his bachelor life for a day. Once Shrek bites the bait, he finds himself to be a part an era where no one knows him - his wife Princess Fiona (Cameron Diaz) doesn’t recognise him, his friends the Donkey (Eddie Murphy) and Puss (Antonio Banderas) have no idea about his existence and worse still Rumpelstiltskin is the king of Far Far Away.

How Shrek fights all evils (especially the flying witches) and wins the ‘Kiss of True Love’ in order to turn back time is an interesting watch only if one overlooks the frivolous entry of the Pied-Piper. The 3-D gimmick does not add anything to the adventure and the film is not exactly a bundle of joy if you were expecting a world of entertainment, but nevertheless it is a decent watch. It’s “Shrek 1” redux in a sense; only with fewer funnier moments.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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MUKESH KUMAR SINHA, EXECUTIVE DIRECTOR, MPVHA

MUKESH KUMAR SINHA, EXECUTIVE DIRECTOR, MPVHA

What do you do to make yourself visible?
We tell about all our programmes and initiatives on our website, which is updated very often. We also keep the officials, representatives and media updated on what we are working on and how we are doing it. Presentations during seminars and conferences are also used as a tool to tell the world about us and our objectives.

Do you think it is important to advertise for raising funds?
No, advertisements are not needed to raise funds, but they surely are helpful in spreading information. The best way, which has worked for us, is to keep the key people informed about all our plans and also make them see in person whatever work is being done.

Do celebrity endorsements help in this?
Yes, they do in the beginning. But with time it is the work that speaks and not some person.

There are cases where in the name of starting an NGO people have generated funds and have misused it. Doesn’t it affect the credibility of the sector as a whole?
Cases like these do pose a threat to the credibility. And to be able to remain on the right side, it is important that the stakeholders are aware of all the work that is being done. So, we keep a documented form of all our financials and also keep and maintain proper records of all our programmes. We also set our priorities and work accordingly. Keeping friendly relationship with media is also very helpful.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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