Call it the ‘G’ therapy!

The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

GDrive will revolutionise the world of storage devices. Simply stated, you won’t have to carry your hard drives around! Yes, we’re talking about high-capacity here!

When Google launched Gmail on April Fools’ Day of 2004, users were wowed by the unheard of 1GB mailbox limit. In a world of e-mail services that offered anywhere from 1MB to 10MB of storage, Google’s offering stood out. But here’s more surprise for Google fans – Google’s long rumored ‘GDrive’ is finally speculated to see the light of the commercial day sometime this year. It is a service that would enable users to access their PCs from anywhere, (over the Internet, of course!)! Some tech news sites are claiming that it might be the “most anticipated of Google products so far.” Analysts also predict that it could literally “kill” the desktop computer that has so far lived on promises of hard drive capacitites. The Google drive would mark a shift away from Microsoft’s Windows OS, towards cloud computing, whereby storage and processing would be done in data centers.

With enterprises around the world already converging on delivery of Web-based services, neither the service companies nor the users will have to be bothered about hard drives crashing, since data would be saved on the Web. With Google drive (call it GDrive), a PC would be a device acting as a portal to the Web, enabling users to treat their computers as softwares (and not hardwares!). As the demand of cloud computing from enterprises increases, users might just vote heavily in favour of the GDrive. The concept from Google first came to public attention in March 2006, when Google officials dropped a mention of it during a PowerPoint presentation intended for a gathering of industry analysts. “With infinite storage, we can house all user files, including emails, web history, pictures, bookmarks, etc, and make it accessible from anywhere (any device, any platform, etc). We already have efforts in this direction in terms of GDrive, GDS, Lighthouse, but all of them face bandwidth and storage constraints today,” was how the official revelation read.

Then, about a year later, The Wall Street Journal reported that Google was quite possibly “a few months” away from releasing a hard-drive-meets-net service in November 2007. The Journal’s sources said that Google planned to offer some storage for free, while charging for additional space. They also revealed that Google wanted the service to behave “like another hard drive that is handy at all times.” But the latest rumors sound very much prosaic. According to a blog from Google watchers, Google might roll out its GDrive, combining it with its already existent Google Docs and Spreadsheets, offering a means of synchronising online files with those on the desktop.

Undoubtedly, this is part of a ‘Google-grab’ scheme to put an Android into every hand. If Google pulls this through, it might just mark its dominance over the online planet for another good half-a-decade (where it has been much criticised for relying way too heavily on ad-revenues only!); thus giving it enough time to come out with something newer... say, maybe even a hardware semiconductor Google Integrated Circuit! reality!

Arun Kumar Roy

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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THE SURVIVOR

IIPM set to beat economic slowdown

Once constantly under attack for all-too-easily giving up his first mover advantage in the Indian satellite television sweepstakes, Subhash Chandra nevertheless deserves accolades for the manner in which he has retained reasonable profitability compared to peers, against changing dynamics of traditional media businesses, stiff competitive onslaught and ever-demanding consumers. What sets him apart is his completely unique way of doing business. Will he survive the new threats to his empire, asks Pallavi Srivastava

Even as senior creative honchos at Zee vent their feelings with perhaps a twinge of wistfulness (and jealousy toward their carefree money-burning counterparts at rival Star), the utter uselessness of this ‘hot discussion topic’ was not lost on them. They knew that they could discuss and debate all they liked, but Zee head honcho Subhash Chandra Goel, with his trademark salt n’ pepper savvy hair-do and a legendary business acumen to match, would not ever dream of allowing such ‘grotesque wastage’ of money. Today, those very same creative types (now employed elsewhere of course) can’t stop praising Chandra’s low-cost training, especially in the present economic gloom. “Though it was a forced training for us, but it was good training indeed. I learnt the basic fact that you don’t need mega budgets to make a show hit,” reminisces Vivek Bahl who was a part of the Zee creative team in 2005, working on shows like Saat Phere, Dulhan, et al before he left to join Star Plus. He’s now Senior Creative Director, Star Plus and Star One. Ironically, to ride the present downturn (with steep falls in future advertising revenues indicated), even Star is now picking a leaf out of Chandra’s low-cost model and giving it an energetic heave-ho. That perhaps is the primary reason why its top show Bidaai… is made at a significantly lower cost compared to Ekta Kapoor’s high budget K-soaps that have now unceremoniously been taken off air.

In an interview with 4Ps B&M, Chandra admits proudly: “Essel group never believes in over-doing things.” He goes on to preen about how new GECs launched last year are operating on a high cost model–spending big money on programming, human resource and marketing–that translates into longer time period to survive on internal money before they break even. His assessment is not too far from the truth. Viacom 18’s Colors that has nearly displaced Zee from its number two position in the GEC space has spent Rs.150 crores only on marketing and distribution. As per estimates, just the programming budget of the channel is over Rs.500 crore for a year! While on the face of it, the model does appear high-cost, yet Colors has benefited. Within just three months of its launch, Colors replaced Zee from the number 2 spot in the Hindi general entertainment space.

But tell that to Chandra and he remains unfazed. “We will not fall for this high cost model trap. We would keep our heads down and let the storm pass,” avers the protagonist of Zee’s success saga. And a true-blue, self-styled protagonist he is! Unlike his peers, he’s never really been in the TRPs rat race; instead preferring to stick to his own business model, which has made him a billionaire over the decades; and he makes sure that his key people maintain the same zeal. Echoes Barun Das, CEO, Zee News Ltd., “There’s no point going for the rat race of hyped TAM ratings if you are unable to make profits.” Chandra’s eyes are always on the bottomline - be it the short, medium or long term outlook. According to an equity analyst, despite being at number four or five in the Hindi news category (in terms of TRPs), Zee News is one of the two channels in the category to make profits. It is Chandra’s low cost model only that has enabled his regional channels like Zee Telegu and Zee Kannada to break-even in less than two years, when the average break-even period for a channel is minimum three years.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM Admission Detail
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
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