Big Mac realises the importance of ensuring the ‘greatest good for the greatest number’

BEST B-SCHOOL
CSR also helps in emotional branding, which can act as a catalyst for ‘me-too’ products like FMCGs. A classic example is Ezee from the stable of Godrej. The brand recently unleashed an initiative to help the needy in winter. Add to this the oomph of Mona Singh alias Jassi and Saakshi Tanwar (of Kahaani Ghar Ghar Kii fame), who the company resorted to for collecting blankets and woolen garments. Chairman Adi Godrej does emphatically assert, “This got nothing to do to promote Ezee and so I am not concerned, whether it’s affecting sales or not.” But one cannot deny that it’s quite an ‘Ezee’ promotion.

Undeniably, the growing criticality of CSR to branding is a foregone conclusion. And it’s important for companies to show a committed, rather than a piecemeal effort, towards social activities. Even if they don’t see immediate results, this goodwill will remain an insurance for potential adversities ahead.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

“Zee News has moved forward from time to time... today Zee News is a channel which earns good pro. ts and faces lesser downfalls”

IIPM PUBLICATION
Besides business, Lakshmi is also actively involved in social philanthropic work. He has been the trustee of Agroha Vikas Trust since over a decade, committed to building and running colleges, schools and temples. All in all, Lakshmi firmly believes that there is no limit to achievement, “I believe in Karma and in the fact that an individual should always strive to go in the right direction.” Even as Lakshmi is resolutely involved in his huge number of responsibilities, he makes sure he spends enough quality time with his family. Lakshmi Goel remains one of the few leaders who have benchmarked India’s media industry and stands as an example in headship and vision. His foresight and acquaintance is worth numerous accolades. And this unending commitment towards his organization makes him a zealous missionary indeed!

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Trust us dude! We didn’t start the fire...

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In fact, we should be careful not to read too much into the 2006 vote: Americans do not like being on the losing side of any war. It was this failure, and the quagmire into which America had once again so confidently stepped into, that led voters to reject Bush. But the Middle East chaos wrought by the Bush years also represents a central risk to the global economy. Since the Iraq war began in 2003, oil output from the Middle East, which has the world’s lowest-cost producers, has not grown as expected to meet rising world demand. Although most forecasts suggest that oil prices will remain at or slightly below their current level, this is largely due to a perceived moderation of growth in demand, which is led by a slowing down of the US economy.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Blackberrys now on its way down South

IIPM PUBLICATION
After setting shop in Northern and Eastern parts of India, Blackberrys, a premium clothing brand for men, is planning to go down south. Aiming to strengthen its position in the Southern markets, the high-end apparel brand has also unveiled a new premium collection called B B. The company has set aside Rs.250 million for its expansion and plans are underway to open additional 50 branded stores by March next year from the current 22. By March this year, the number of stores is expected to go up to 25. Also, the company is gung-ho about expanding into womenwear segment. Blackberrys' turnover for the fiscal 2007 was Rs.1.2 billion and the company is targetting Rs.1.5 billion in the next fiscal.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative