Dell offers a cheap bargain to Chinese

MANAGEMENT GURU

In order to capture the emerging markets in developing countries, Dell Inc. introduces its new range of Desktop PCs in China, that are not only succinct in terms of size but also in price. Following the fastest growing PC market in the world, Dell would then take its product to other countries including India. This EC280 comes embodied with an Intel 205 microprocessor and energy saving features. Holding a price tag between the range of $333 and $513, this product comfortably fits the pockets of its Chinese amateur computer users. However, Dell’s efforts follow the numerous attempts made by other PC players like Lenovo, Hewlett-Packard Co. and Acer Inc. to target the Asian consumer market.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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