IIPM BEST B-SCHOOL
The enfant terrible of Adland (raging bull in a china shop?!) gets spot-on instantly. “There are really only good and bad film-makers, the form and genres be damned!” A warmed up, Prahlad Kakkar, turns on the heat. “Do you know that many of the Bollywood directors – the younger ones – have cut their teeth in ad film territory, either assisting, choreographing, …whatever? Farah Khan, for example, must have choreographed at least fifty of my commercials. She was a fantastic talent whose contribution in terms of look and feel of a commercial was truly great. As a choreographer, she directs an entire song – from visualising it to breaking it down covering all the nitty gritties – which gives her a total knowledge of the medium.” Besides, Kakkar believes, making ad films is not a rocket science and any intelligent director will recognize and understand that it is neither art, nor self-indulgence, but an application- driven, hard-working piece of business communication created and designed to drive the brand towards the purchase-intent zone. Period.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
IIPM Rankings
Ms. ‘Write’ Woman
CROC CALLIGRAPHY!
Service with a SMILE!
Left’s west logic versus Centre’s right (IIPM News Article)
Mr. 5-screen Wonder
The enfant terrible of Adland (raging bull in a china shop?!) gets spot-on instantly. “There are really only good and bad film-makers, the form and genres be damned!” A warmed up, Prahlad Kakkar, turns on the heat. “Do you know that many of the Bollywood directors – the younger ones – have cut their teeth in ad film territory, either assisting, choreographing, …whatever? Farah Khan, for example, must have choreographed at least fifty of my commercials. She was a fantastic talent whose contribution in terms of look and feel of a commercial was truly great. As a choreographer, she directs an entire song – from visualising it to breaking it down covering all the nitty gritties – which gives her a total knowledge of the medium.” Besides, Kakkar believes, making ad films is not a rocket science and any intelligent director will recognize and understand that it is neither art, nor self-indulgence, but an application- driven, hard-working piece of business communication created and designed to drive the brand towards the purchase-intent zone. Period.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below....
IIPM Rankings
Ms. ‘Write’ Woman
CROC CALLIGRAPHY!
Service with a SMILE!
Left’s west logic versus Centre’s right (IIPM News Article)
Mr. 5-screen Wonder
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