Monday, October 09, 2006

Hero of the day?

IIPM PUBLICATION
With the government providing impetus to the growth of rural and semi rural areas, and as Bajaj still plans rural distribution channels, Hero Honda has gone way up – not only is it designing finance schemes and supply chains to tap the rural market, but the company is also looking ahead to increase its customer touch points to 3,000 (which span both urban and rural space) from a current level of 2,400 by the end of this running financial year. Further, the company is taking concrete steps to resolve recent labour crises (for example, by signing a three year wage agreement with workers at the Dharuhera plant). But with Bajaj selling 162,132 more bikes than last year to Hero Honda’s 80,920 additional, the “Hero” question still remains open!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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