Friday, May 07, 2010

ALPHA MALE OR MARATHI MANOOS?

Raj Thackeray, President, MNS

Be it his arrest last year after vocal attacks on North Indians at Shivaji Park, or his exoneration in the Kini murder case, Raj Thackeray is a name known and feared by many. While some call him the ‘bad boy of Indian politics’, a section of Marathi locals sing his praises for protecting their interests. The only thing Raj has been still unable to explain is that if you drive all ‘outsiders’ away, what will happen to Business and Bollywod, Mumbai’s twin success towers. Nevertheless, the self-proclaimed messiah for Marathi Manoos has been able to successfully propel the regional debate onto the national consciousness and in the process has honed his brand awareness. Remember the TV images from Mumbai in October last when 1,900 employees of Jet Airways were sacked? No peaceful democratic methods for Raj. This alpha male threatened to disallow any Jet flight to take off till ‘all’ fired employees were reinstated! That’s Raj Thackeray – the branded ‘bad boy’ of Indian politics!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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