Professor Arindam Chaudhuri’s Profile
Brand: Big Bazaar
Big Bazaar’s Sabse Saste Teen Din has now become the most awaited sale in India and the credit goes not only to its ‘lowest prices’ strategy but also to the pointed communication. The campaign sent sales soaring (sales of Rs.43 crore in 2006 across stores)...
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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