Friday, May 22, 2009

Call it the ‘G’ therapy!


The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

GDrive will revolutionise the world of storage devices. Simply stated, you won’t have to carry your hard drives around! Yes, we’re talking about high-capacity here!

When Google launched Gmail on April Fools’ Day of 2004, users were wowed by the unheard of 1GB mailbox limit. In a world of e-mail services that offered anywhere from 1MB to 10MB of storage, Google’s offering stood out. But here’s more surprise for Google fans – Google’s long rumored ‘GDrive’ is finally speculated to see the light of the commercial day sometime this year. It is a service that would enable users to access their PCs from anywhere, (over the Internet, of course!)! Some tech news sites are claiming that it might be the “most anticipated of Google products so far.” Analysts also predict that it could literally “kill” the desktop computer that has so far lived on promises of hard drive capacitites. The Google drive would mark a shift away from Microsoft’s Windows OS, towards cloud computing, whereby storage and processing would be done in data centers.

With enterprises around the world already converging on delivery of Web-based services, neither the service companies nor the users will have to be bothered about hard drives crashing, since data would be saved on the Web. With Google drive (call it GDrive), a PC would be a device acting as a portal to the Web, enabling users to treat their computers as softwares (and not hardwares!). As the demand of cloud computing from enterprises increases, users might just vote heavily in favour of the GDrive. The concept from Google first came to public attention in March 2006, when Google officials dropped a mention of it during a PowerPoint presentation intended for a gathering of industry analysts. “With infinite storage, we can house all user files, including emails, web history, pictures, bookmarks, etc, and make it accessible from anywhere (any device, any platform, etc). We already have efforts in this direction in terms of GDrive, GDS, Lighthouse, but all of them face bandwidth and storage constraints today,” was how the official revelation read.

Then, about a year later, The Wall Street Journal reported that Google was quite possibly “a few months” away from releasing a hard-drive-meets-net service in November 2007. The Journal’s sources said that Google planned to offer some storage for free, while charging for additional space. They also revealed that Google wanted the service to behave “like another hard drive that is handy at all times.” But the latest rumors sound very much prosaic. According to a blog from Google watchers, Google might roll out its GDrive, combining it with its already existent Google Docs and Spreadsheets, offering a means of synchronising online files with those on the desktop.

Undoubtedly, this is part of a ‘Google-grab’ scheme to put an Android into every hand. If Google pulls this through, it might just mark its dominance over the online planet for another good half-a-decade (where it has been much criticised for relying way too heavily on ad-revenues only!); thus giving it enough time to come out with something newer... say, maybe even a hardware semiconductor Google Integrated Circuit! reality!

Arun Kumar Roy

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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