Jignesh Maniar (34), O&M.

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Jignesh Maniar (34), O&M. The way in which your life goes is part destiny and part hard-work. For Jignesh, it was his luck as well as his destiny to join the advertising field. While doing his MBA from K. J. Somaiya Institute of Management, he was once caught bunking. He refused to apologise as he had not asked his friend to mark his proxy. The furious principal threw him out of the room. He later wrote a long letter to the principal. On reading his principal said, “It’s highly creative; why don’t you join advertising.” And that day Jignesh knew what he had to do in his life – be a creative guy. And for him, creativity means anything that is being done differently, that is done in a way that has not been done before. After brief stints at Vyas Giannetti and JWT, he has been at O&M for close to eight years now. His work on the Mentos ‘dimaag ki batti jala de’ campaign has caught the eyeballs of all and sundry. A good observer, he loves to create stories out of observing people. The most defining moment in his life was when his Asian Paints film went to the Cannes. Looking back, he now feels that advertising is all that he ever wanted to do in his life. And that is why, this bright lad now plans to bid adieu to his mentor Piyush Pandey and O&M. What was that, you said? Well, Jignesh has sky-high ambitions for his advertising. He plans to soon start his own agency called ‘ON’.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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