The voyage mercenaries!

BEST B-SCHOOL

Sounds like a good idea now, but there weren’t many buyers (read ‘investors’) for it when it started. After depressingly failing to convince more than 30 venture capitalists and other investment firms for almost 6 months, Ashwin raised $200,000 from an angel investor. Eventually, the company raised $10 million from Westbridge Capital and started expanding its operations and aggressive marketing. The tourism boom in the country has thrown up a plethora of business opportunities, and many competitors now surround Travelguru, including MakemyTrip. com and Yatra.com, among others. Nevertheless, Travelguru claims to pioneer the online hotel bookings across the country. With competition building up in this arena, Ashwin isn’t bogged down as he elaborates, “We modified world’s best practices to suit the Indian scenario, and our services are a result of careful analysis.”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative