Saturday, December 30, 2006

IIPM NEWS :- Fifteen seconds of fame...

IIPM BEST B-SCHOOL

The Yahoo-Reuters tie up gives users a chance to make their own news
If you thought blogging was the best way to express yourself in the Information Age, think again. It’s time to rejuvenate the reporter in you and look out for those ‘Kodak Moments’ that could make you a celebrity overnight. Internet portal Yahoo! has tied up with news agency Reuters on December 4 to launch an online news service – You Witness. People who have captured photos or videos of news events can now post them on the website, after which it will be screened and put up for others to see.

You Witness will run selected images contributed by users as part of contemporary packages in Yahoo! News. As camera-based cell phones are packing in more and more mega pixels and memory space, people could certainly be lured into this opportunity for fame and fortune (there is a chance for a quick buck if the material is used for commercial purposes). Of course, there is an element of good luck too. Someone could just ‘happen’ to be at the right place & time to capture one of those simply sensational ‘Kodak Moments’. For instance, most footage of the tsunami that hit the eastern coast of South India in 2004 was by amateur photographers. Yahoo! plans to expand this to sports, entertainment et al. BBC’s Your News service already invites photo essays from users and holds contests for the best photographs in different categories.

With the launch of the new service, Yahoo! hopes to leverage its resource base to provide quality, relevant news to users, much with the spirit of citizen journalism. However, the main issue is copyrights, which could seriously jeopardize all the potential that this new medium of expression promises. Perhaps that’s why the expertise of Reuters will prove invaluable. On the other hand, all you budding roving paparazzi can now have a field day. But remember people; make sure you do not get others (or yourself) into trouble during your travails. Reporting is risky business at times ;-)

Edit bureau: M. Arun

For Complete IIPM Article, Click on
IIPM Article

Source : IIPM Editorial, 2006

An
IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

No comments: