IIPM NEWS :- Fifteen seconds of fame...

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The Yahoo-Reuters tie up gives users a chance to make their own news
If you thought blogging was the best way to express yourself in the Information Age, think again. It’s time to rejuvenate the reporter in you and look out for those ‘Kodak Moments’ that could make you a celebrity overnight. Internet portal Yahoo! has tied up with news agency Reuters on December 4 to launch an online news service – You Witness. People who have captured photos or videos of news events can now post them on the website, after which it will be screened and put up for others to see.

You Witness will run selected images contributed by users as part of contemporary packages in Yahoo! News. As camera-based cell phones are packing in more and more mega pixels and memory space, people could certainly be lured into this opportunity for fame and fortune (there is a chance for a quick buck if the material is used for commercial purposes). Of course, there is an element of good luck too. Someone could just ‘happen’ to be at the right place & time to capture one of those simply sensational ‘Kodak Moments’. For instance, most footage of the tsunami that hit the eastern coast of South India in 2004 was by amateur photographers. Yahoo! plans to expand this to sports, entertainment et al. BBC’s Your News service already invites photo essays from users and holds contests for the best photographs in different categories.

With the launch of the new service, Yahoo! hopes to leverage its resource base to provide quality, relevant news to users, much with the spirit of citizen journalism. However, the main issue is copyrights, which could seriously jeopardize all the potential that this new medium of expression promises. Perhaps that’s why the expertise of Reuters will prove invaluable. On the other hand, all you budding roving paparazzi can now have a field day. But remember people; make sure you do not get others (or yourself) into trouble during your travails. Reporting is risky business at times ;-)

Edit bureau: M. Arun

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

...Or the forsaken gift of Ebola...

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The new virus, if left unchecked, would be the next global epidemic
Here is another addition to Africa’s woes. It is now reeling under a virus that is a potential competitor to HIV and the deadliest killer of all – Ebola (from the river Ebola in Democratic Republic of Congo). And for the uninitiated, this disease is so lethal that the incidence of death is nearly 90% and many a time the doctors and the nurses treating the patients become the eventual victims.

It is so contagious that it can spread through not just the body fluids (saliva, stool, blood and sweat), but by mere contact with the infected person (even contact with clothes), because the viral particles remain present on skin in large numbers, so much so that a mere skin biopsy is good enough to detect the presence of the virus. The virus had its first outbreak in 1976 in Democratic republic of Congo, an outbreak which resulted in more than 400 deaths.

Till date there has not been any viable vaccine or medicine to prevent or cure the disease, which more oft en that not, leads to a violent death through bleeding. But the problem with Ebola doesn’t end here. On the contrary, it actually starts here. There is a direct correlation between the rapid spread of Ebola and lack of proper sanitation, which is why it has affected many of the sub Saharan African countries which has some of the worst hygiene conditions. Not just the lack of cure, up till today, researchers have not been able to identify its origin.

The bigger scare is, owing to its fast spreading capability, Ebola can at anytime be a potential weapon for bio-terrorism. So it becomes imperative for the developed world consider it as a global crisis than just any other African crisis and thereby concentrate on efforts to contain its spread before the virus takes any such ugly shape or takes the HIV proportions and spreads outside the geographical boundaries of Africa.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Beyond boundaries Beyond boundaries

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...and with recent profits, the next man in will have an easier job at hand
Founded by Giovani Agnelli in 1899, the Fiat group’s interests have spanned across diverse sectors such as construction, aviation, finance and most critically automotive. The Agnelli family lost prominence after World War II, until the founder’s grandson Gianni Agnelli regained control in 1953. The automotive major felt the heat of competition from Japanese rivals likes Honda and Toyota during the 1990s and in 2000, forged an alliance with General Motors. It soon turned out to be a bad deal as both of them were incurring huge losses. In February 2005, GM ended the partnership by paying $2.55 billion to Fiat. The dawn of the new millennium opened up the Pandora’s box for Fiat – declining market shares and falling profits became a common sight.

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Source : IIPM Editorial, 2006

Dean of IIPM :- Pofessor Arindam Chaudhuri (Renowned Management Guru and Economist)

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Spot the chinks if you can!

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The year 1999 marked the entry of Vivek Paul as the chief executive of Wipro. Vivek Paul led the company to an unprecedented path of growth, its sales grew by ten times during his stint from 1999 to 2005. Vivek slowly became the face of Wipro, which, as rumours go, wasn’t to Premji’s liking, as Premji pretty much likes to be ‘in control’. This is cited as the reason for Paul’s exit last year, an event that sparked off a fresh round of debates on the ownership-management equation in corporate India.

One thing’s for sure though – no man is indispensable for a company. Wipro has moved on after Paul and its place ‘up there’ in the ranks of India’s IT greats seems unshakeable for the foreseeable future.

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)

Being the 3rd largest spirits marketer in the world with total sales of 60 million cases, UBHL today offers 140 brands

IIPM BEST B-SCHOOL
Innovation is the backbone of any enterprise, and it seems to be the forte for the United Breweries Holdings Limited (UBHL). “The mantra for success at the UB Group is to follow the Chairman, Dr. Vijay Mallya’s footsteps: always be several steps ahead of the competition, anticipate and provide for consumer needs, and always strive to be the market leader in each of the segment that the group operates in,” says Ram Manesar, Sr. GM – Corporate Communications. The colossal loss in the aviation regulator too could not desist Kingfisher Airlines from moving ahead. Instead, the airlines introduced the concept of roving agents and web check-ins for the first time to attain a bigger market share which is around 8-9% currently.

Standing as the 3rd largest spirits marketer in the world with a total sales of 60 million cases, UBHL today offers 140 brands in that division and has become a bone of contention for other players. Bagpiper Whisky, McDowell’s No.1 Whisky, Director’s Special Whisky, McDowell’s No.1 Brandy et al, the devilish blood-red Kingfisher can, all of them are simply acclaiming the world wide accolade. Sales of the premium segment of beer have shot up by 22% and that of strong by 48% over last year’s figures. The net profit of UBHL for Q3, 2006 is Rs. 24 million. There is little doubt that Mallya will leave a legacy that will be enduring. After all, who had heard of the brand Kingfisher even two decades ago?

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)

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Bollywood action in an ad gives it the ‘aha’ feel...

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Almost similar was the case with the recently released film ‘Vivah’ from the Barjatya banner. Amrita Rao, who plays the female lead in the film is the brand endorser of the jewellery brand ‘D’damas. And as the film hit theatres, D’damas altered its regular ads to fit in posters and trailers of the candyfloss film. D’damas (just like TAG Hueur) came out with a special Vivah collection. But consider a special case. Despite having no deal inked with Don, L’oreal veiled its global face Aishwarya Rai and instead flashed its another ambassador Kareena Kapoor’s ads with song clippings of ‘Yeh Mera Dil’ from Don fitted in.

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Source : IIPM Editorial, 2006

Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)