Advertising on mobiles must be used to beat free VoIP providers

IIPM BEST B-SCHOOL
Talk to your significant other for free; endlessly for hours! Yes, phone calls for which you paid heft y dollars are now being offered “free” by telecom service providers! And the only effort you need to make is watch a 10 second commercial on your cell phone before accessing the desired service such as a call or SMS. This is the astounding “zero phone bill” concept being tested by Verizon recently. Marketers are confident that once this service is deployed completely, subscribers will lap it up. Definitely a phantasmagorical scenario for the subscribers and a new revenue model for service providers.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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