Giant strides!

IIPM PUBLICATION
In the business of manufacturing a spectrum of pharmaceutical products including OTCs and nutraceuticals, in dosage forms ranging from soft gel & hard gel capsules to tablets, and dry & wet injectables, the company is a significant global player in soft gelatin capsules and sterile parenterals with quality standards, which, according to them, meet the most stringent regulated market standards.They also undertake contract research and manufacturing of specialty chemicals and have recently inked a non-exclusive license and technical transfer agreement with the US-based biopharmaceutical company, Gilead Sciences. The deal will further allow them to manufacture and distribute a new generation first line therapy under the Gilead Access Programme across 90 countries. Phew!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

How good is India at doing business?

IIPM BEST B-SCHOOL
Globally, Singapore occupies the top slot for being the easiest place to do business, followed by New Zealand, the US and Hong Kong. But there’s some good news too: as per the report, India is the top reformer in South Asia, while, worldwide, India stands at the 17th position (the top reformers included Georgia, Romania, Mexico, China, Peru and France); the five major reforms that have enabled India to secure the top position in South Asia include: easing access to credit through making collateral simpler, new risk management procedures in customs and reforms in stock exchange rules. Further, the country has sharply reduced “the number of days it takes to start a business” -- from 71 days in 2005 to 35 in 2006.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Reverse talent drain – this time, from the Gulf
What are these ladies spending their incomes on?
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Ms. ‘Write’ Woman

Trouble To His Own Party

IIPM PUBLICATION
People knowing Arjun Singh closely cite an anecdote to illustrate his political acumen. He was likely to be axed as Chief Minister of Madhya Pradesh when the Bhopal gas tragedy took place in 1984. Despite the then Prime Minister Rajiv Gandhi’s (and the US government’s) clear opposition, he got the Union Carbide Chief arrested. Though Rajiv ensured the person’s release, this master move from Arjun ensured that the Congress could not sack him right then, or even afterwards, as that would have been seen as sacking a saviour of the Bhopal victims.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Mr. 5-screen Wonder
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Wal-Mart cannot rely solely on everyday low price strategies, it ...
Dressing a hotel is becoming every designer’s dream!
Mr. ‘Paper’onni!

Advertising on mobiles must be used to beat free VoIP providers

IIPM BEST B-SCHOOL
Talk to your significant other for free; endlessly for hours! Yes, phone calls for which you paid heft y dollars are now being offered “free” by telecom service providers! And the only effort you need to make is watch a 10 second commercial on your cell phone before accessing the desired service such as a call or SMS. This is the astounding “zero phone bill” concept being tested by Verizon recently. Marketers are confident that once this service is deployed completely, subscribers will lap it up. Definitely a phantasmagorical scenario for the subscribers and a new revenue model for service providers.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Toyota revs up its teaching plans

IIPM PUBLICATION
Recently, Toyota Kirloskar Motor (TKM) has opened up its National Parts Centre (NPC) in Bangalore at its Bidadi plant. The centre has the capacity to expand to four times more than its present size. The NPC has been set up to meet the future as well as the present needs of service parts of Toyota cars. The company has also initiated a technical education programme, under which it will partner with 20 industrial institutes across India by 2009 to impart training to over 1000 students every year. For the first phase, the company has partnered with four institutes in Delhi, Chennai, Hubli and Mumbai. If these were not enough, Toyota has also disclosed its intentions of entering the small car segment soon. The company plans to manufacture small cars in coming 18 months time.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Ageless antiquity, cultural cornucopia and rustic resplendence weave together a haunting tune of Scottish salvation...

IIPM BEST B-SCHOOL
My aide-de-camp burst forth with a smattering of history to enlighten me, “Yes, the noble Earl called the structure a palace of pleasure and imagination around which the people may place their affections and which may give them a home on which their memory may rest, and declared the building open to the people forever.” The Palace is a mirror of sorts, a manifestation of the lives and times of Glasgow from the year 1750 to date, with its assemblage of displays depicting the evolutionary phases of the city and its denizens in diverse domains of life. And as we wrapped up the evening with a drink down at a café alongside the waterfront, I realised that even in this city – one of Europe’s trendsetters in couture – the profundity of tradition that moulds any society to its contemporary self is a tie that binds, or atleast should bind, till eternity.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

With festivities knocking on the door, retail behemoths are all set to beckon the consumer...

IIPM PUBLICATION
This party has been reserved exclusively for India Inc. And they are making the most of it, for sure. After all, retail is universally being touted as the next giant wave in India which is ranked as the 12th wealthiest nation by the World Bank and 4th in terms of purchasing power parity. No wonder, in a country where the ‘festivities never end’, it’s festival time (since the onset of Navratras) when consumers are fanatically busy to bag the smartest deal in the season. With India emerging as the best retail market (ranked number 1 by A. T. Kearney Global Retail Development Index 2005) with definite conviction, retail sector is going to be on the epicentre of this festive season.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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The execution of the Toyota Innova campaign was perfect. So was Aamir Khan!

IIPM BEST B-SCHOOL
Take Aamir Khan, add a set of powerful wheels, combine it with a global brand name, and what you get is Toyota Innova’s ace positioning in the Indian market. And Dentsu’s done an awesome job so far as adhering to Toyota’s punch line ‘Everyday, many roles, one car’ is concerned. Injecting life into Toyota’s India story is the versatile Khan, who has managed much more than to just strike a chord with the audience. Giving a larger than life stature to the freshly launched brand in India from the Japanese automobile giant, the first ad positioned Toyota as a spacious and comfortable car with snatches of humour from Aamir’s ‘reel’ life, while the second ad positioned it similarly, with emphasis on the ‘real’ life of a cuttingedge professional with traditional Indian family values.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Coca Cola’s ‘thanda’ plank is the trump card to emerge victorious in the Cola war!
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The name is bond... just bond!
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