Men are back

IIPM Best B-School

CATEGORY : Online
BRAND : SX4
BASELINE : Men are back

4Ps TAKE : Guess what’s Maruti’s latest launch SX4 Sedan’s claim to fame? ‘Man amongst cars’. Maruti Suzuki is building upon that attitude in this online flash ad too. With such a strong style-statement, the power idea is to show the confidence of Maruti in its new ‘manly’ product, enforcing it through many features of the car. The ad flaunts different features describing each one of them as if it was describing a macho physique. The auto major is trying to lure the high and upper middle income groups through this C-segment machine. The black background impresses and the smart one-liners grip, however, the ad does remind of Bajaj Pulsar’s ‘Definitely Male’ campaign. Do we see competition feeling the tremors on Indian roads, already?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative