Bollywood is no longer about individual producers betting their last rupee on their dream films. It is about stock markets, debt from banks, return on shareholder’s equity and strategic planning. Business houses like Tatas, Sahara and Birlas have jumped onto the movie making bandwagon. Banks like IDBI Bank are aggressively financing movies. Production houses like Mukta Arts of Subhash Ghai are listed companies in Dalal Street…..
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Source :- IIPM Editorial, 2006
Read More IIPM Articles, Click here
Source :- IIPM Editorial, 2006
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