Marketers in China will find their biggest consumers among the urban and the affluent

IIPM MBA Institute

By and large, affluent urban dwellers already own a fair amount of what they want: Televisions and mobile phones are ubiquitous. Accordingly, opportunities in this market spring more from upgrades than from first-time product sales. And though marketers may still use the first time-sale approach in rural areas, many affluent city dwellers will be persuaded by brand share and word of mouth….

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Source :- IIPM Editorial, 2006