Life’s Good

BEST B-SCHOOL

BRAND : LG Dynamite
AGENCY : Lowe
BASELINE : Life’s Good

DESCRIPTION: There’s a party on in full swing; the spotlight is trained on one particularly dishy guy, who is talking on his cell phone. Conversation over, the hunk places his cell phone on the table. As everybody raises a toast, suddenly there’s an explosion & the floor (below the table) rips open under the impact of phone. The handset falls into a kitchen on the floor below. A chef places the LG Dynamite cell phone on a tray and serves it right back to the hunk.

4Ps TAKE: This one is a clarion call by LG to showcase its newly-launched Dynamite series, ‘heavily loaded’ with features to attract the ‘young’ target audience: Video caller ID, call recording, FM and more. The entire setting (party, clothes, music) is focussed on the ‘aspirational’ youth segment. Clear positioning and a visible brand personality. Just hope LG manages to up its market share vis-a-vis competitors, with this ‘dynamite’.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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Enjoy the view. Suspended in midair

IIPM PUBLICATION

BASELINE : Paradise Unexplored
AGENCY : R K Swamy BBDO
4Ps TAKE : Incredible India is back with a bang; this time promoting the Seven Sisters of India – the North-Eastern states, that is. This ad offers a stunning visual of the lush greenery of Arunachal Pradesh along with sights of trekking and rafting adventures. Appealing and attractive, this one’s bound to make you wish you could be transported to this unspoilt region, gradually getting back on its feet after years of insurgency. The positioning is clear: The ‘Eco-Tourism destination’ (thanks to blue mountains & green valleys). The communication is bang on! The headline incorporates the USP of the region viz. the footbridges. The brand personality comes out clearly through both visuals and copy. All set to pack your rucksack and hit the region?

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

IIPM Publication :- Meet Ankur Bhatia, the driving force behind modern travel technology!

IIPM BEST B-SCHOOL
Charismatic, dynamic, stoic and enterprising are some of the key traits of Ankur Bhatia’s personality, Managing Director of Amadeus India and Executive Director of the Bird Group.

Having come a long way from being just another travel-related entity, Bird Group is one of the leading diversified groups today in the travel and IT industry and is actively involved in endorsing services data maintenance, online transactions, marketing of software applications et al, providing solutions to the competitive travel
and tourism industry. While Bird Group is Bhatia’s family business, Amadeus India is a global distribution system and travel technology provider. And understanding the need of technology in the aviation sector, since 1993 Ankur has been providing strategic direction to Amadeus India. As business and leisure travel increases by the day, technology has played a pivotal role in revolutionising the way people travel across the globe. It has cut costs, improved speed and has made flying convenient. With the help of services like e-ticketing, delay reports, computerised backoffice operations, they have made flying a memorable experience.

More recently, Amadeus has announced an agreement with Indian (India’s national carrier) for providing distribution, IT & point-of-sale solutions. Ankur says that “as per travel technology experts, India is a significant market for Amadeus, given the tremendous potential and dynamic growth of the country’s travel sector. Driven by technological innovation, we’re committed to providing the widest travel content to travel professionals through our distribution system. Implementation of this project (with Indian) is a key move towards this objective.”

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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IIPM Press Release :- Economy: Slow But Steady

IIPM PUBLICATION
The transition of the Hungarian economy from being centrally planned to an open market has reaped dividends for the country. The nation has been registering GDP growth rates of around 4% which is double the average of the EU. The growth is driven by the services sector, which accounts for 65.1% of GDP followed by the industrial sector, which contributes 31.2% & agriculture a paltry 3.7%. On the trade front, machinery & transport vehicles contribute over 60% of the total exports, while pharmaceutical and chemical products make up a further 28% of goods. In imports, machinery equipment make up 51% of the imported items, with Germany accounting
for 26.8%, Russia contributing 7.5% & China 7.2% of imported goods.

Hungary’s economic liberalisation, becoming a part of the EU and a member of OECD – has shown tangible results and all of it is evident from the amount of foreign investments fl owing into the country. Global corporations like GE, Electrolux, Ericsson, Audi, Samsung et al are competing for their share, of what seems to be opportunity, worthwhile exploring. The Hungarian government has exploited the opportunities to its fullest, propelling the net FDI inflows into the country to €5.3 billion in 2005. Services & industries like the electric machinery, automotive, and chemical are currently the major recipients of foreign capital.

On the other hand, Hungarian companies too have been proactive in seeking greener pastures beyond the EU in Latin America & Asia. Banking group OTP and hotel operator Danubius are the latest to set footprints abroad after the Hungarian pharma giant Richter Gedeon, which acquired 51% stakes in Polish drug company Polfa Grodzisk for $31 million taking the total outward FDI of Hungary to $337 million in 2005 (UNCTAD).

But still, there are certain challenges facing the economy and the country. The biggest challenge and an impediment to Hungary’s complete integration into EU is its budget deficit. Hungary’s budget deficit for 2006 is expected to hit 10.1% of its GDP – the highest in Europe. The European Commission has till now stood beside Hungary and has given it another year to get its deficit back in line with commission’s prescribed standards, by extending its accession (full integration) deadline from 2008 to 2009.

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Source : IIPM Editorial, 2006

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative