IIPM - Admission Procedure The Indian Hotels chain gives the true feel of Indian luxury in India & around the world... on land, in air, and yes, even on water!Enter the Taj blindfolded and the distinctive fragrance is enough to assure you that you’ve started experiencing the grandeur of ‘Indian Hotels’ chain (you’re not billed for that). But to please your five senses with everything else about the Taj, your need to throw-off those blindfolds; and perhaps the first thing that greets you is an ostentatious lobby with the most elegant Indian touch, bathed in shades of red and cream. Added to the illumination (that gives you a sunset feel) and the chandeliers and water fountains all around; the Taj seems surely no less a wonder among all man-made places of abode. “I frequently visit India on business trips and always prefer to stay in Taj because Taj has got that true feel of India. It gives you that feeling that here is something, which is the best that India can give you. I also really like the dress code of the female employees – truly beautiful, truly Indian,” exclaims Emily Daine, a top-notch executive in an MNC in India. And the admiration is not limited to just overseas visitors, for even domestic visitors share a common thought. Not a coincidence it is though, for even we can testify that the Indian Hotels Company Limited has done enough to break into the list of 4Ps B&M’s 100 Most Admired Companies in India for the year gone by.
The hotel chain today gets counted amongst one of the largest hotel chains in whole of Asia with 59 supreme hotels, strewn across 40 destinations around the country, and offering services across luxury, leisure and business segments. A century after it all started, today what we can testify is that the growth ride has simply been phenomenal, as Girish Solanki, Analyst, Angel Broking, also remarks, “The Taj brand is a premium hotel brand in the country. It has been around for more than a century now and this definitely contributes to its admirability quotient.” And what about it being born under the Tata umbrella? “Well, being a Tata Group company, its corporate governance structure and norms are phenomenal. This has been a major factor contributing to its success, especially in the recent days...” adds Girish. Terrific ambience, exquisite services & food alright; but what about its financials? Does it promote the same degree of honour for the entity?
Well, the answer to that is simple – a thumping ‘yes’! The profits of the Indian Hotels Co. Ltd. during FY 2006-07 has risen annually by a walloping 76% to touch Rs.322.39 crore, as Anil Goel, CFO, Indian Hotels Co. Ltd. exclaims, “The good results are despite occupancies in cities such as Bangalore, Delhi, Chennai and Hyderabad falling and significant investments, which we made in re-energising and re-positioning the Taj brand in the international market.” Sure enough, even in the face of falling demand in big cities (a favourite hunting ground for all premium hotels) and increased investments, if a hotel chain can report a three-quarter annual rise in net profits, it is a successful ride.
The Indian Hotels chain today has a capacity of over 10,000 rooms in the country – the highest in the country. The group has also launched several tourist destinations in the country in partnership with the Indian government during the past year. It was indeed a clever move on its part, selecting potential tourist destinations and building resorts and hotels there, while the government took charge of developing basic infrastructure – roads and railways. And what about the go global mantra? Well, over the past two years (and more so in the current calendar year), it has also taken the inorganic route to take the ‘Indian Hotels’ brand to the international markets and presently has 17 hotels abroad; the most recent of course being acquisitions of The Campton Place (San Francisco) in April 2007 & Landmark Hotel (Boston) in January 2007. Explaining its expansion strategy, Goel elucidates, “In India we will grow our business at all price points — high-end luxury, five-star hotels, four-star gateway hotels and the Ginger brand of budget hotels. However for the international market, our strategy is to focus on the high-end luxury market.”
With its newly opened Taj Exotica Resort & Spa, Mauritius, winning accolades – bagging SpaAsia’s Connoisseur Collection of the World’s Finest Spas for 2007 award, top company award at the Dun & Bradstreet (D&B) American Express Award 2006 & the SENSES Wellness Award 2006 – Indian Hotels is on a song. And that is not all. With the launch of Taj Air (an air charter company), Indian Hotels promises a highly customised experience even on air! Land & air covered; what about water? Well, it has an answer there too! With Taj Yachts (2-3 bedroom luxury yachts), it has ensured that all three elements conjure up the magic to make Indian Hotels a name to reckon with & a brand to admire!
Edit bureau: Pallavi Srivastava
Source :
IIPM Editorial, 2008
An Initiative of
IIPM,
Malay Chaudhuri and
Arindam chaudhuri (
Renowned Management Guru and
Economist).
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