1500-plus IIPM students placed across the country with 44 bagging international offers
With a tagline that says ‘Think Hatke,’ Virgin Mobile had to live up to that image. Hence, it decided to be hatke from the rest of the service operators. For starters, rather than being a mass brand, it decided to concentrate just on the youth segment. All its services & offerings kept in mind the needs of the young Indians. Hence the concept of get paid for incoming and all calls @ 50 paise beyond the first three minutes is a huge hit. The marketing honchos at the Richard Branson-promoted telecom company has plans to develop innovative distribution legs for their offerings, especially targeting places frequented by youngsters, which could be as accessible as their college campus and other hangout joints.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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