IIPM Publication
Stylish Apache is one of those explosively powerful machines...
Winning
comes easy for this brand – especially when it comes to counting the number of ‘awards’ this bike has won. Sample this – since launch, TVS Apache managed to scale seven awards – ranging from bike of the year (Overdrive, Autocar et al ‘06) to best design (BBC Top Gear ‘06) – in a single calendar year, which is a record of sorts! The strong and muscular bike is spot-on in terms of performance too and has a superior genetic material striking the right chords with the consumers, especially the youth. Apache has definitely put the Indian premium biking segment into an altogether different platform. The bike also managed to pierce through tough competition in the segment with heavyweights like the Pulsar and the CBZ. According to Prasad Narasimhan VP-Marketing, TVS Motors, “Apache is every youth’s dream machine. It’s a perfect blend of looks, design, styling, comfort and cutting edge technology. The new Apache RTR 160 will reinforce our dominating position in the industry...”With a new variant launch, TVS hopes to attract more eyeballs and for sure give a greater thrust to its already improving sales. For long, TVS has remained in the shadows of Bajaj and Hero Honda. Is there a near term focus change for it? Well, lets’s ask Apache!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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