Of sand and the shovel…

ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...

… and making exquisiteness, eternal!

You must have read about the men from Stone Age huddling together trying to create a fire, or of King Arthur and his knights, of Columbus discovering America, of Neil Armstrong taking that ‘giant leap’, of Napoleon Bonaparte, Leonardo Da Vinci, Albert Einstein and of Michelangelo carving the statue of David. Now is the time to ‘see’ them all come alive – and at one place that plays host to one of the greatest art festivals of the world – the Baltic Sea beach of Travemünde, near Luebeck, Germany.

Appropriately christened as Sand World, the sand sculpture festival (taking place from July 6 to September 2, 2007) is but a different world altogether sculpted out in sand. The festival’s theme this year is ‘a journey through time’, which will feature people, places and events bygone. About 75 artists from all over the world shape their masterpieces with some 9,000 tonnes of the special sculpting sand brought from Berlin and will display their art at a humongous site, 10,000 sq.m. in area! The dreamland quite resembles any seaside littered with creative kids – just that structures here are more elaborate, practiced and yes… big. Some even reaching the height of 15 metres!! Sculptors spend weeks ‘carving’ out unimaginable structures with their shovels, though of course, torrential rains and strong winds do play the Grinch at times, although the sand used is of a special compressed type and can survive light showers and lasts for months! Not to mention, patience frequently comes handy.

Lest it should become a complete dreamland, there are many family programmes, musical extravaganzas, workshops, chill-out zones and movie shows that are organised on the site, to bring back the visitors from the state that’s almost a dream and still so real! That’s Sand World. And we aren’t making any sand castles, mind you!

Edit bureau: Pooja Priyadarshini

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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