How
has your experience with the organisation been & what changes do you see in Indian textile sector?
The experience with the Birla Group, rather the company has been awesome. We have certain values like integrity, commitment, speed, passion et al. And I think the overall industry growth has been phenomenal in the past two years.
Why do you think major Indian textile manufacturers have failed to create a brand in the global market? What success strategy have you followed?
I think the business is more profitable when you become a supplier to global brands. But to dominate in Indian market, you need to have a strong brand image & that’s what I have done with Grasim. I made it a Grasim Brand, which has a 15% market share today. In our case, 50% revenues come from domestic market and the rests from exports – that’s because we have focused on both the markets. We might not have created a strong brand name and are invisible in global markets but our revenues are equally distributed.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM Mumbai Parables - Stories that change life
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has your experience with the organisation been & what changes do you see in Indian textile sector?The experience with the Birla Group, rather the company has been awesome. We have certain values like integrity, commitment, speed, passion et al. And I think the overall industry growth has been phenomenal in the past two years.
Why do you think major Indian textile manufacturers have failed to create a brand in the global market? What success strategy have you followed?
I think the business is more profitable when you become a supplier to global brands. But to dominate in Indian market, you need to have a strong brand image & that’s what I have done with Grasim. I made it a Grasim Brand, which has a 15% market share today. In our case, 50% revenues come from domestic market and the rests from exports – that’s because we have focused on both the markets. We might not have created a strong brand name and are invisible in global markets but our revenues are equally distributed.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM Mumbai Parables - Stories that change life
IIPM International Student Exchange Programme
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review
IIPM :- Cicero's Challenge is going global
The Indian Institute of Planning and Management (I...
Time for Awards at IIPM
STUDENTS AGAINST CORRUPTION & KICKBACKS : SACK
Heavy dut(t)y stress Sanjay Dutt Bollywood Actor
The Business of B-School Rankings & The Big Farce
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