Blackberrys now on its way down South

IIPM PUBLICATION
After setting shop in Northern and Eastern parts of India, Blackberrys, a premium clothing brand for men, is planning to go down south. Aiming to strengthen its position in the Southern markets, the high-end apparel brand has also unveiled a new premium collection called B B. The company has set aside Rs.250 million for its expansion and plans are underway to open additional 50 branded stores by March next year from the current 22. By March this year, the number of stores is expected to go up to 25. Also, the company is gung-ho about expanding into womenwear segment. Blackberrys' turnover for the fiscal 2007 was Rs.1.2 billion and the company is targetting Rs.1.5 billion in the next fiscal.

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Source : IIPM Editorial, 2007

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