IIPM PUBLICATION
Almost
similar was the case with the recently released film ‘Vivah’ from the Barjatya banner. Amrita Rao, who plays the female lead in the film is the brand endorser of the jewellery brand ‘D’damas. And as the film hit theatres, D’damas altered its regular ads to fit in posters and trailers of the candyfloss film. D’damas (just like TAG Hueur) came out with a special Vivah collection. But consider a special case. Despite having no deal inked with Don, L’oreal veiled its global face Aishwarya Rai and instead flashed its another ambassador Kareena Kapoor’s ads with song clippings of ‘Yeh Mera Dil’ from Don fitted in.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
Almost
similar was the case with the recently released film ‘Vivah’ from the Barjatya banner. Amrita Rao, who plays the female lead in the film is the brand endorser of the jewellery brand ‘D’damas. And as the film hit theatres, D’damas altered its regular ads to fit in posters and trailers of the candyfloss film. D’damas (just like TAG Hueur) came out with a special Vivah collection. But consider a special case. Despite having no deal inked with Don, L’oreal veiled its global face Aishwarya Rai and instead flashed its another ambassador Kareena Kapoor’s ads with song clippings of ‘Yeh Mera Dil’ from Don fitted in.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
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