IIPM BEST B-SCHOOL
Innovation
is the backbone of any enterprise, and it seems to be the forte for the United Breweries Holdings Limited (UBHL). “The mantra for success at the UB Group is to follow the Chairman, Dr. Vijay Mallya’s footsteps: always be several steps ahead of the competition, anticipate and provide for consumer needs, and always strive to be the market leader in each of the segment that the group operates in,” says Ram Manesar, Sr. GM – Corporate Communications. The colossal loss in the aviation regulator too could not desist Kingfisher Airlines from moving ahead. Instead, the airlines introduced the concept of roving agents and web check-ins for the first time to attain a bigger market share which is around 8-9% currently.
Standing as the 3rd largest spirits marketer in the world with a total sales of 60 million cases, UBHL today offers 140 brands in that division and has become a bone of contention for other players. Bagpiper Whisky, McDowell’s No.1 Whisky, Director’s Special Whisky, McDowell’s No.1 Brandy et al, the devilish blood-red Kingfisher can, all of them are simply acclaiming the world wide accolade. Sales of the premium segment of beer have shot up by 22% and that of strong by 48% over last year’s figures. The net profit of UBHL for Q3, 2006 is Rs. 24 million. There is little doubt that Mallya will leave a legacy that will be enduring. After all, who had heard of the brand Kingfisher even two decades ago?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
For More IIPM Article, Visit Below....
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Innovation
is the backbone of any enterprise, and it seems to be the forte for the United Breweries Holdings Limited (UBHL). “The mantra for success at the UB Group is to follow the Chairman, Dr. Vijay Mallya’s footsteps: always be several steps ahead of the competition, anticipate and provide for consumer needs, and always strive to be the market leader in each of the segment that the group operates in,” says Ram Manesar, Sr. GM – Corporate Communications. The colossal loss in the aviation regulator too could not desist Kingfisher Airlines from moving ahead. Instead, the airlines introduced the concept of roving agents and web check-ins for the first time to attain a bigger market share which is around 8-9% currently.Standing as the 3rd largest spirits marketer in the world with a total sales of 60 million cases, UBHL today offers 140 brands in that division and has become a bone of contention for other players. Bagpiper Whisky, McDowell’s No.1 Whisky, Director’s Special Whisky, McDowell’s No.1 Brandy et al, the devilish blood-red Kingfisher can, all of them are simply acclaiming the world wide accolade. Sales of the premium segment of beer have shot up by 22% and that of strong by 48% over last year’s figures. The net profit of UBHL for Q3, 2006 is Rs. 24 million. There is little doubt that Mallya will leave a legacy that will be enduring. After all, who had heard of the brand Kingfisher even two decades ago?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Initiative :- An IIPM and Management Guru Professor Arindam Chaudhuri (Dean of IIPM)
For More IIPM Article, Visit Below....
IIPM Students Life > Campus Placement
IIPM Academics : Curriculum
Story About IIPM-The Indian Institute of Planning and Management
Dialectical dilemma for Communists
...Or be ACC! India’s largest!
...IN FLESH AND BLOOD. THE GOD AND THE GODDESS, HERE...
Cadbury: Kuch Meetha Ho Jaye (IIPM Editorial)
Why IIPM’s Course is superior to other MBA/BBA Programme
IIPM RANKED AHEAD OF FIVE OF THE IIMS RATED AS ONE OF THE FASTEST ...
Time is changing for Time Warner...
More M&As expected in Indian IT, especially for mid-sized firms
If only muttering Vande Mataram could reduce poverty
I’m not looking where you think I am...
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