MUKESH KUMAR SINHA, EXECUTIVE DIRECTOR, MPVHA

MUKESH KUMAR SINHA, EXECUTIVE DIRECTOR, MPVHA

What do you do to make yourself visible?
We tell about all our programmes and initiatives on our website, which is updated very often. We also keep the officials, representatives and media updated on what we are working on and how we are doing it. Presentations during seminars and conferences are also used as a tool to tell the world about us and our objectives.

Do you think it is important to advertise for raising funds?
No, advertisements are not needed to raise funds, but they surely are helpful in spreading information. The best way, which has worked for us, is to keep the key people informed about all our plans and also make them see in person whatever work is being done.

Do celebrity endorsements help in this?
Yes, they do in the beginning. But with time it is the work that speaks and not some person.

There are cases where in the name of starting an NGO people have generated funds and have misused it. Doesn’t it affect the credibility of the sector as a whole?
Cases like these do pose a threat to the credibility. And to be able to remain on the right side, it is important that the stakeholders are aware of all the work that is being done. So, we keep a documented form of all our financials and also keep and maintain proper records of all our programmes. We also set our priorities and work accordingly. Keeping friendly relationship with media is also very helpful.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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