IIPM Best B-School
Those
were the jazz musicians of 1940s and 50s who were credited with assigning this moniker – Big Apple – for New York. And closer home, it’s Munish Hemrajani who’s credited with assigning this top brand name for his belligerently emerging company, Express Retail Services Pvt. Ltd. (ERSPL). But why use ‘Big Apple’ as a brand name? Reminisces Munish Hemrajani, the founder and Managing Director, “We wanted to give a convenient shopping experience to Delhi ites within walking distance of their homes, and also wanted to give our retail stores a health-oriented image. Especially as, at that time, farm produce retail was not focussed on health standards per se – thus the brand Big Apple!”
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Those
were the jazz musicians of 1940s and 50s who were credited with assigning this moniker – Big Apple – for New York. And closer home, it’s Munish Hemrajani who’s credited with assigning this top brand name for his belligerently emerging company, Express Retail Services Pvt. Ltd. (ERSPL). But why use ‘Big Apple’ as a brand name? Reminisces Munish Hemrajani, the founder and Managing Director, “We wanted to give a convenient shopping experience to Delhi ites within walking distance of their homes, and also wanted to give our retail stores a health-oriented image. Especially as, at that time, farm produce retail was not focussed on health standards per se – thus the brand Big Apple!”For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Article, Visit Below....
http://iipm-top-mba-institute.spaces.live.com/
http://iipm-here-is-your-future.spaces.live.com/
http://iipm-campus-events.spaces.live.com/
http://iipm-institute.spaces.live.com/
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