IIPM PUBLICATION
BASELINE : Paradise Unexplored
AGENCY : R K Swamy BBDO
4Ps TAKE : Incredible
India is back with a bang; this time promoting the Seven Sisters of India – the North-Eastern states, that is. This ad offers a stunning visual of the lush greenery of Arunachal Pradesh along with sights of trekking and rafting adventures. Appealing and attractive, this one’s bound to make you wish you could be transported to this unspoilt region, gradually getting back on its feet after years of insurgency. The positioning is clear: The ‘Eco-Tourism destination’ (thanks to blue mountains & green valleys). The communication is bang on! The headline incorporates the USP of the region viz. the footbridges. The brand personality comes out clearly through both visuals and copy. All set to pack your rucksack and hit the region?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
BASELINE : Paradise Unexplored
AGENCY : R K Swamy BBDO
4Ps TAKE : Incredible
India is back with a bang; this time promoting the Seven Sisters of India – the North-Eastern states, that is. This ad offers a stunning visual of the lush greenery of Arunachal Pradesh along with sights of trekking and rafting adventures. Appealing and attractive, this one’s bound to make you wish you could be transported to this unspoilt region, gradually getting back on its feet after years of insurgency. The positioning is clear: The ‘Eco-Tourism destination’ (thanks to blue mountains & green valleys). The communication is bang on! The headline incorporates the USP of the region viz. the footbridges. The brand personality comes out clearly through both visuals and copy. All set to pack your rucksack and hit the region?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
No comments:
Post a Comment