Monday, March 31, 2008

The Radio Star...

...goes jingle jingle all the way!

Rang The Radio Star...barse, barse barse, rang barse..., Sabka thanda ek, Kuch meetha ho jaye, these are some of the jingles that radio listeners across the country tune into every day or every hour these days. They sound familiar... Yes, for they are the radio adaptations of popular TV commercials of Reliance phones, Coca-Cola and Cadbury, respectively. Just over two years back, radio was an unattractive category in the country. Cut to 2007 and the radio FM wave is spreading far and wide.

According to a report by PwC, the medium is growing at a CAGR of 28% and the Rs.5 billion industry is expected to touch Rs.17 billion by 2011. Tarun Katial, CEO of BIG 92.7 FM is helpful with more figures, “Radio had a share of approximately 3% in 2006, up from 2.4% in 2005 and is expected to go up to 5% by 2008-09”.

Ever since things for radio started looking up in the country, small and medium sized organisations, real estate companies, Bollywood movies, et al have lapped it up. However, the presence of MNCs on the medium was scarce. But, that’s only till now! While corporates like Unilever, Marico are among the firsts, giants like Coca-Cola, Cadbury, HLL (Lux) are also queuing up to tap its potential.

While the reigning trend is to slightly modify the existing ads to suit the medium (as it’s the cheapest and the best), products like Marico’s Saffola, Hutch and lately Cadbury have already pressed the innovation button to cut through the growing clutter on the channels. Anand Chakravarthy, National Marketing Head, BIG 92.7 FM refers to BIG FM’s work for the Premier Hockey League where their jocks acted as ambassadors for various teams.

While the future surely looks bright, there are also major challenges facing it. While, marketers are falling over each other to tap stations in metros and mini metros, channels in smaller cities are still scouting for advertisers. Considering that advertising revenues are the only source of revenue, such stations are finding themselves on a sticky wicket. “Another challenge that the industry faces is that many products do not know how to use this medium. Moreover, even advertising agencies don’t have specialists to deal with it yet,” says Josy Paul, National Creative Director, JWT.

Till then, enjoy the jingle filled airways. Even as we make this statement, a few more of them would have been added!

For Complete IIPM Article, Click on IIPM Article

Wednesday, March 19, 2008

Foreign tourists to take cheaper calls


Why Study Abroad When IIPM Gives You 3 global Advantages!

Now Foreign tourists to take cheaper callshere’s some more sizzling news from the mobile telephony sector. Government-owned BSNL has reduced international roaming tariff for foreigners who use its network in India by up to 40%. This is going to be a big relief for tourists – and seems to be a sound strategy for the service provider. Earlier, the user of services of a European operator, while on roaming in India, would have to shell out over a whopping Rs.50 per minute for a local or STD call, Rs.99 per minute for an ISD call and Rs.75 per minute for an incoming call. Now, the tariff for outgoing local/STD call has been slashed to Rs.30 per minute; and an ISD call will cost Rs.70 per minute; and for an incoming call, foreigners will have to pay a much-lesser Rs.50 per minute.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

These are some more IIPM sites :-
http://iipm-management-courses.blogspot.com/
http://iipm-mba-bba-institute.blogspot.com/
http://iipm-mba-institute.blogspot.com/
http://iipm-top-institute.blogspot.com/
http://unparalleled-iipm-course-contents.blogspot.com/
http://indian-magazine.blogspot.com/
http://iipm-leadership-skills.blogspot.com/
http://dare-to-think-beyond.blogspot.com/

Monday, March 03, 2008

Of sand and the shovel…


ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...

… and making exquisiteness, eternal!

YouOf sand and the shovel… must have read about the men from Stone Age huddling together trying to create a fire, or of King Arthur and his knights, of Columbus discovering America, of Neil Armstrong taking that ‘giant leap’, of Napoleon Bonaparte, Leonardo Da Vinci, Albert Einstein and of Michelangelo carving the statue of David. Now is the time to ‘see’ them all come alive – and at one place that plays host to one of the greatest art festivals of the world – the Baltic Sea beach of Travemünde, near Luebeck, Germany.

Appropriately christened as Sand World, the sand sculpture festival (taking place from July 6 to September 2, 2007) is but a different world altogether sculpted out in sand. The festival’s theme this year is ‘a journey through time’, which will feature people, places and events bygone. About 75 artists from all over the world shape their masterpieces with some 9,000 tonnes of the special sculpting sand brought from Berlin and will display their art at a humongous site, 10,000 sq.m. in area! The dreamland quite resembles any seaside littered with creative kids – just that structures here are more elaborate, practiced and yes… big. Some even reaching the height of 15 metres!! Sculptors spend weeks ‘carving’ out unimaginable structures with their shovels, though of course, torrential rains and strong winds do play the Grinch at times, although the sand used is of a special compressed type and can survive light showers and lasts for months! Not to mention, patience frequently comes handy.

Lest it should become a complete dreamland, there are many family programmes, musical extravaganzas, workshops, chill-out zones and movie shows that are organised on the site, to bring back the visitors from the state that’s almost a dream and still so real! That’s Sand World. And we aren’t making any sand castles, mind you!

Edit bureau: Pooja Priyadarshini

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
IIPM Mumbai Parables - Stories that change life
IIPM International Student Exchange Programme
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
IIPM Economy Review
IIPM :- Cicero's Challenge is going global
The Indian Institute of Planning and Management (I...
Time for Awards at IIPM